Since its founding in 2003, Pherson has emerged as a thought leader in building analytic cultures, embedding analytic best practices at all levels of the organization. Pherson delivers instruction on critical thinking, writing, briefing, and analytic methodologies, and skills that are now used throughout the Intelligence Community, government, academia, and private industry, publishing 12 books on these topics. Pherson is a leader in designing and implementing product evaluation systems for several government and industry clients as well as instructional materials tailored for the specific needs of clients, most recently offering cyber analysts a certification as Intelligence Analysis Professionals for Cyber Analysis.  For more information go to https://www.pherson.org/